5 Ways to Grow Your Business (If You’re Not Tech-Savvy)
I see you with your big dreams. You have years of life experience behind you and a story that is fueling you to make your entrepreneurial dreams your reality.
What’s stopping you? You feel completely overwhelmed at the thought of having to create social media content in an age where people are dancing on social media.
And designing a website? That’s a hard no. A marketing strategy? What’s that?
I get it. The idea of having to learn these things is a major turn off when you’re already working a full-time job and spending your free time taking courses and becoming certified in what you were put here to do.
I believe in you. I believe that you came here to do way more valuable work within your community than you’ve been doing at your 9 to 5 for the last who knows how many years.
I personally have blocked myself from going after what I want because of road blocks that seemed too overwhelming. So if the tech stuff is truly what’s stopping you from getting after it, let’s squash that limiting belief right now. The world needs you in your power and your community needs your service.
Let's dive into ways you can grow your business by overcoming that technical block.
Pick One Social Platform and Commit.
If you already don’t want to be on social media, and don’t have the budget to hire a social media manager right now, then pick one social media platform that you feel comfortable with and commit to showing up there.
If dancing on tiktok feels silly to you, don’t do it. Your audience can tell when you’re being authentic and when you’re just posting to try to keep up with some trend.
Be you and commit to the platform that you’re comfortable with. Going all in on one is going to get you further than trying to keep up with all of them, it’s a rat race out there.
Outsource Technical Tasks
Recognize your strengths and weaknesses, and don't hesitate to outsource technical tasks to experts when needed. Whether it's website design, graphic design, or social media management, hiring freelancers or agencies with the necessary expertise can save you time and ensure professional results.
When you hire help, being vulnerable, honest and open about your goals will help you get even more out of your services. Thinking you know more than everyone will hold you back. The only area you need to be an expert in, is the one you’re selling to your clients.
Focus on Content and Storytelling
Content marketing and storytelling can be powerful tools for connecting with your audience, regardless of technical expertise.
Focus on speaking to your clients directly by sharing your unique story, values, and expertise to build trust and credibility with your audience.
Network and Collaborate
Networking and collaboration can open doors to new opportunities and resources, even if you're not tech-savvy.
Connect with other entrepreneurs, industry experts, and potential partners both online and offline. Collaborate on projects, participate in online communities, and attend networking events to expand your reach and learn from others.
Eventbrite, meetup.com, and Facebook groups are great places to search for your people.
Invest in Education and Training
Take proactive steps to improve your technical skills over time. Invest in online courses, workshops, or seminars that cover topics relevant to your business goals, such as digital marketing, social media management, or basic web design.
Splurging on that personal development retreat could even provide you with the inspiration you’ve been lacking.
Small improvements in your technical knowledge can make a big difference in managing and growing your business.
Now What?
At the end of the day, the most important thing you can do as a business owner is stay true to your core values and vision.
Every time you show up online and or at an event, you are the live model of your brand and business. Say the things your clients are looking to hear and share from a place of authenticity.
